For Over 80 Years, Weve Been Making Our Authentic Scotch Plaid Flannel Shirts The Way We Always Have: Better Than Everyone Elses. Our Exclusive Flannel Fabric Is Meticulously Woven With Longer-staple Cotton, Which Means The Individual Cotton Fibers Are About One-quarter Inch Longer Than Short-staple Fibers, Making A Huge Difference In Fabric Strength And Quality. Then, Its Meticulously Brushed Eight Times On Each Side And Given A Touch Test By A Master Weaver To Declare It Soft Enough.